Virtual Reality - What It Is And How It Works :: essays research papers

Virtual Reality - What it is and How it Works Imagine being able to point into the sky and fly. Or perhaps walk through space and connect molecules together. These are some of the dreams that have come with the invention of virtual reality. With the introduction of computers, numerous applications have been enhanced or created. The newest technology that is being tapped is that of artificial reality, or "virtual reality" (VR). When Morton Heilig first got a patent for his "Sensorama Simulator" in 1962, he had no idea that 30 years later people would still be trying to simulate reality and that they would be doing it so effectively. Jaron Lanier first coined the phrase "virtual reality" around 1989, and it has stuck ever since. Unfortunately, this catchy name has caused people to dream up incredible uses for this technology including using it as a sort of drug. This became evident when, among other people, Timothy Leary became interested in VR. This has also worried some of the researchers who are trying to create very real applications for medical, space, physical, chemical, and entertainment uses among other things. In order to create this alternate reality, however, you need to find ways to create the illusion of reality with a piece of machinery known as the computer. This is done with several computer-user interfaces used to simulate the senses. Among these, are stereoscopic glasses to make the simulated world look real, a 3D auditory display to give depth to sound, sensor lined gloves to simulate tactile feedback, and head-trackers to follow the orientation of the head. Since the technology is fairly young, these interfaces have not been perfected, making for a somewhat cartoonish simulated reality. Stereoscopic vision is probably the most important feature of VR because in real life, people rely mainly on vision to get places and do things. The eyes are approximately 6.5 centimeters apart, and allow you to have a full-colour, three-dimensional view of the world. Stereoscopy, in itself, is not a very new idea, but the new twist is trying to generate completely new images in real- time. In 1933, Sir Charles Wheatstone invented the first stereoscope with the same basic principle being used in today's head-mounted displays. Presenting different views to each eye gives the illusion of three dimensions. The glasses that are used today work by using what is called an "electronic shutter". The lenses of the glasses interleave inflating air bladders in a glove, arrays of tiny pins moved by shape memory wires, and even fingertip piezoelectric vibrotactile actuators. The latter method uses tiny crystals that vibrate when

Essay --

Have you every wondered why it has become easier for citizens to own a gun. Weather its legally or illegally many people own guns. In the past days and years there have been many news reports involving guns. The amount of firearms that are available have taken a major impact on the murder rate in the United States. In many different places there have been mass killings including, court rooms, movie theaters, schools, airports, and etc. The amount killings from guns are unbearable. People today can fearful to leave their house due to guns and their experience with it. It should not be acceptable for civilians to live in fear because one person has access to a firearm. There are some people that can make the argument that having stricter gun laws wont make a difference. It has been said that guns are not what kill people, and that people kill people. In some cases this argument maybe true but I don’t believe that this argument is completely valid to the reason people die fro m guns. In this essay, I will be explaining why gun control should be stricter. I think its safe to say that America has grown to have a love for guns. In 2012 the small arms survey determined that the United States has 88.9 firearms for every on hundred people in America. That’s more Mexico, Yemen, and Pakistan combined. The U.S. has the highest gun ownership in the world. There are way to many armed civilians in this country. Anti-gun-control activists argue that if guns were banned or regulated severely only In our United States Constitution, the second amendment states, "A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed." Although the second amendment is only... ...that are purchased from private sellers do not require background. Under the Gun control act of 1968, the federal law states that private sellers as anyone who sold no more than four firearms per year. But in1986, the Firearm Owners Protection Act lifted that restriction and loosely defined private sellers as people who do not rely on gun sales as the principal way of obtaining their livelihood. Toady many private sellers sell a large amount of all kinds of guns. Because these sellers claim to be hobbyist, they are exempt from the law requirements that follow as a licensed firearm retailer. Some states have taken further action to stricken the law by requiring background checks at gun shows for any type of transaction. States like Colorado And Connecticut, most recently made mandatory background checks on all gun purchases, including purchases over internet.

Bachs Art of the Fugue :: Art of the Fugue Essays

The silence hangs heavily in the air, creating a single moment where one can feel the weight of the absence of sound. But a lone D cuts through the stillness, a flicker of light amidst black oblivion. It is followed by eleven other notes, a simple melody, but one that will be the very core of one of the greatest musical masterpieces to ever be conceived. This twelve-note melody becomes entwined and enveloped in an intricate accretion of variations, counterpoints, and modified themes, all based on the original twelve-note motif. The entire collection of variations comprises what is considered to be Bach’s most ambitious undertaking, the Art of the Fugue, meant to serve as an intensive study of the fugue as an entity. Already a complex and multifaceted piece, Art of the Fugue gains a whole new level of depth and significance when placed inside its historical context, amidst the story of its creation and the demise of its creator. During the two hundred and fift y years of its existence, Art of the Fugue has acquired quite the reputation, as it has become enshrouded in a web of mystery and mystique. However, when we strip away these layers, the piece retains its magnitude, as the sheer mastery of the piece is enough to merit substantial renown and reverence. In the early 1740’s, Bach began work on what many consider to be his most monumental project ever, Art of the Fugue. Bach intended this piece to be an extensive study of â€Å"the art of fugal counterpoint,† exploring the possibilities and various outcomes that can be produced by manipulating a single theme (â€Å"The Art of the Fugue†). Bach was not commissioned to compose this piece, nor was the idea inspired or suggested to him by anyone else; in creating Art of the Fugue, Bach was â€Å"alone in his genius† (Herz, 4-5). The result of Bach’s endeavors was a collection of eighteen fugues, all in the same key, and all based on the same principle theme. This principle theme was modified and transformed into an astonishing number of over twenty different major variations and one hundred minor variations (â€Å"The Art of the Fugue†).

How do you define environmental science? Essay

Environmental science is an interdisciplinary field that combines information from many disciplines, such as biology, geography, chemistry, geology, physics, economics, sociology (particularly demography, the study of populations), cultural anthropology, natural resource management, agriculture, engineering, law, politics, and ethics. Ecology, the discipline of biology that studies the interrelationships between organisms and their environment, is a basic tool of environmental science. Atmospheric science is a branch of environmental science that includes the study of weather and climate, greenhouse gases, and other airborne pollutants. Environmental chemistry examines chemicals in the environment, including soil and water pollution. Geosciences—for example, environmental geology and physical geography—study a wide range of environmental topics, such as soil erosion, groundwater use, ocean pollution, and climate. Scientists in these sub-disciplines not only evaluate environmental quality but they also develop ways to restore damaged environments. Environmental science is an interdisciplinary academic field that integrates physical and biological sciences, (including but not limited to Ecology, Physics, Chemistry, Biology, Soil Science, Geology, Atmospheric Science and Geography) to the study of the environment, and the solution of environmental problems. Environmental science provides an integrated, quantitative, and interdisciplinary approach to the study of environmental systems.[1] Related areas of study include environmental studies and environmental engineering. Environmental studies incorporates more of the social sciences for understanding human relationships, perceptions and policies towards the environment. Environmental engineering focuses on design and technology for improving environmental quality. Environmental scientists work on subjects like the understanding of earth processes, evaluating alternative energy systems, pollution control and mitigation, natural resource management, and the effects of global climate change. Environmental issues almost always include an interaction of physical,  chemical, and biological processes. Environmental scientists bring a systems approach to the analysis of environmental problems. Key elements of an effective environmental scientist include the ability to relate space, and time relationships as well as quantitative analysis. Environmental science came alive as a substantive, active field of scientific investigation in the 1960s and 1970s driven by (a) the need for a multi-disciplinary approach to analyze complex environmental problems, (b) the arrival of substantive environmental laws requiring specific environmental protocols of investigation and (c) the growing public awareness of a need for action in addressing environmental problems. Events that spurred this development included the publication of Rachael Carson’s landmark environmental book Silent Spring[2] along with major environmental issues becoming very public, such as the 1969 Santa Barbara oil spill, and the Cuyahoga River of Cleveland, Ohio, â€Å"catching fire† (also in 1969), and helped increase the visibility of environmental issues and create this new field of study. * How does the relationship between science and technology affect   environmental problems and solutions in today’s society? It usually goes like this: Someone uses the power of SCIENCE to make a Really Cool Thingâ„ ¢ that causes unintended environmental problems (e.g. the car). If enough people care about the problems, then someone, again using the power of SCIENCE, makes something to fix or reduce the problem (e.g. the catalytic converter, hybrid car, etc.). If not enough people care about the problem, then they continue using the Really Cool Thingâ„ ¢ until the problem becomes such that it cannot be ignored (e.g. air pollution in California), whereupon people are compelled to make or enact something in an effort to fix or reduce the problem. Read more: How does the relationship between science and technology affect environmental problems and solutions in today’s society? | Answerbag http://www.answerbag.com/q_view/2679770#ixzz2HM50PYt6 * Why is the concept of environmental sustainability important, and why should it be studied? What are the historical patterns surrounding sustainable and unsustainable human interactions with the environment? * In general, how do human values affect sustainability given current challenges facing society? * After reviewing the research on the environment, how do environmental hazards affect human health? Provide at least two examples.

In Focus: On Kurds and Their Struggles for Independence

Kurds are a non-Arabic ethnic group adhering to the teachings of Sunni Muslim faith. This group is said to be compassionate, romantic and fatalistic as it is evidently shown with their literature. Kurds are politically and ideologically diverse (Yildiz and Blass, 2004). They fought several struggles to claim their independence, but still, their struggles seem unending. At present, they are still establishing their own independent states in Syria, Iran, and Iraq. Brief History About the Kurds McKiernan (2006) stated that Kurds are Indo-European people residing in the mountains and highlands of Kurdistan ( area where Turkey, Iran and Iraq meet). They do have their own native language that is much like of the Persian language. Also, Kurds adhere to the belief of Sunni Muslim faith, but there are some who embrace other religions such as Jews, Yazidis, Christianity and other sects. Their way of living is nomadic. Herding sheep and goat is their main source of living. Until the middle of 19th century, Kurds were never at peace due to the disagreement of the Ottoman and Persian Empire about border areas. The result: Kurds are mistrusted by both empires. The group was pressured to give up their old ways, to conform to the majority. They are forced to learn the language of the nation. Upon learning such language, they were to give up Kurdish identity and to accept the nationalism of the borders where they are residing. The group was divided; but most of them tried to resist the changes particularly those concerning their identity (Saleem, 2006). Kurds and Their Struggles As early as 19th century, Kurdistand, a territory for the Kurds had been promised but it was never kept until this day. Throughout the years, as new state systems have been imposed targeting centralization, homogenization, and control, the Kurds hav been made homeless. In addition, new state systems have their own political ideologies where the demands of the minorities are last among its priorities (McDowall, 2004). After the conflicts and struggles, there was peace among the Kurds that lasted for twenty years. But during the peaceful period, Kurds were maltreated; specifically they did not have rights that ensured their safety and protection. Due to such treatment, Kurds opted to continue their struggle for independence and nationhood (Mckiernan, 2006). Yildiz and Blass (2004) reported that Turkey, Iran, Iraq and Syria are the concerns since Kurds area presently residing in those countries. The government of the mentioned countries have implemented several strategies on whether to accept or deny the political, social, and security demands of the Kurds. And often, the strategies deny the legitimacy of the Kurds in the country concerned.   The demands and rights are taken away from the group, peaceful talks regarding the concepts of Kurdistan were never given. In Turkey, there are bout 10 million Kurds forbidden to speak their native language, instead they are forced to learn and speak the Turkish language; if caught speaking the Kurdish language, they will be imprisoned. Also, they must not call themselves as â€Å"Kurds†, instead they must label themselves as â€Å"Mountain Terks†. The Kurds in Turkey cannot withstand the discrimination, they rebelled against the Turkish government but instead of winning their plea; the government suppressed the rebellion by deporting thousands of Turks from the country (Gunter, 1997). It was in 1920 when the Iranians ruled over the Kurds. The Iranian domination over the Kurds stopped in 1946, when the Kurds of Mahabad were successful in claiming their independent republic. The Kurds were able to win their rights, registering their tribal lands as their own possession. They were also given a seat in the ruling elite, ensuring that their demands and rights are protected as well. After the Shia revolution, their demands and rights were once more deprived of them (McDowall, 2004). It was in Iraq, where there are several revolts held by the Kurds to uphold their rights and privileges as a nation, as an inhabitant of Iraq. The revolt started in 1964 which was led by Mullah Mustafa Barzani, the famous leader of the Kurdistan Democratic Party of Iraq (KDP). In 1975, the rights and privileges fought for had been heard later on to find out that their leader had abandoned the Kurds in exchange for self-interest. Brutal attacks had been done to Kurdish civilians (Yildiz and Blass, 2004). The demands of the Kurds are seen as challenges for the country’s ruling body. The group is regarded as a hindrance for government systems to be implemented smoothly. Often, Kurdish political demands such as shared power and resources among different political groups, multi-ethnic and multi-religious, are viewed as threats for the country’s security and sovereignty.   Despite the long years of struggles that are continuing up to the present, Kurds remain to be political inhabitants of the country (Mckiernan, 2006). The Kurdish people up to present are still continuing their battle against oppression and colonization among Iran, Iraq, Syria and Turkey. They are continuously fighting to uphold their identity, rights and to rule over their own individuality. Despite the efforts given, the conflicts among Kurds must first be resolved. The tribal social structure of each group residing in Kurdistan areas, their beliefs and particularly the political ideologies they are adhering to. The differences among them must first be resolved in order to achieve good outputs.   And for the past years of struggle, many Kurds have given up their lives to achieve the political ideologies that they have been fighting for. Kurds experienced devastating tragedies killing fellow Kurds believing in their rights a group, as an individual, and as an ethnic Kurd member (Saleem, 2006). Conclusion Despite the years that have passed, the struggles seem endless for the Kurds. There are several reasons contributing to the failure of their long struggle. Internal disputes among them seem trivial but have effectively impeded their way to success. The countries still hold to their tactics in eventually eliminating their rights and privileges, while Kurds adhere to their political beliefs and upholding their rights. Unless a quorum is reached, this issue is unlikely to be resolved . Compromise among the countries and the Kurds must be made possible. Peaceful dialogue among the groups should be initiated as early as now. Once more, we should not allow devastating killings to occur and peace initiatives at the national and international levels must be strengthened in order to have a conducive atmosphere for peaceful dialogue. As for the Kurds, who suffered pain throughout their years of battle, they must conform to these peace initiatives being set. The peaceful coexistence of both peoples is achievable. For this proposal to occur, there must be bilateral ceasefire and negotiations among the involved parties. The future of the group is within their hands. The internal conflicts among them must first be resolved in order to achieve unity. The differences and the question of supremacy must be set aside in order to negotiate the rights and privileges that they are all fighting for. The governments will see that the rights and privileges are not demands that would impede the country’s system. Respect is the key for the successful deployment of peace negotiations. One must learn to respect one’s individuality. The political beliefs that both parties have, are working well for their respective inhabitants, and the process should be allowed to maintain this status quo. Kurds may preserve their individuality and be able to utilize the culture handed on to them in such a set-up.   Language and education would be their most powerful tools that will allow them to churn out meaningful literary output (written in their native tongue), showcasing to the world their cultural heritage and its uniqueness. References Gunter, M. (1997).   The Kurds and the Future of the Turkey. St. Martin’s Press, NY. USA 56-70. McDowall, D. (2004). A Modern History of the Kurds. 3rd edn. St. Martin’s Press, NY.USA. 423-456. McKiernan, K. (2006). The Kurds: A People in Search of their Homeland.   St. Martin’s Press, NY.USA. Saleem, H. (2006).   My Father’s Rifle: A Childhood in Kurdistan. Picador. 47-87. Yildiz, K. and Blass, T. (2004). The Kurds in Iraq: The Past, Present, and Future. Pluto Press.

Case Vignettes in Acid-Base Balance Essay

Choose three of the four vignettes and BRIEFLY answer the questions that follow. Normal Levels of Substances in the Arterial Blood: pH 7.40 + 0.05 pCO2 (partial pressure of carbon dioxide) 40 mm Hg pO2 (partial pressure of oxygen) 90 – 100 mm Hg Hemoglobin – O2 saturation 94 – 100 % [HCO3-] 24 meq / liter Vignette #1: A 14-year-old girl with cystic fibrosis has complained of an increased cough productive of green sputum over the last week. She also complained of being increasingly short of breath, and she is noticeably wheezing on physical examination. Arterial blood was drawn and sampled, revealing the following values: pH 7.30 pCO2 50 mm Hg pO2 55 mm Hg Hemoglobin – O2 saturation 45 % [HCO3-] 24 meq / liter Questions: 1. How would you classify this girl’s acid-base status? 2. How does cystic fibrosis cause this acid-base imbalance? 3. How would the kidneys try to compensate for the girl’s acid-base imbalance? 4. List some other causes of this type of acid-base disturbance. Vignette #2:  A 76-year-old man complained to his wife of severe sub-sternal chest pains that radiated down the inside of his left arm. Shortly afterward, he collapsed on the living room floor. Paramedics arriving at his house just minutes later found him unresponsive, not breathing, and without a pulse. CPR and electroconvulsive shock were required to start his heart beating  again. Upon arrival at the Emergency Room, the man started to regain consciousness, complaining of severe shortness of breath (dyspnea) and continued chest pain. On physical examination, his vital signs were as follows: Systemic blood 85 mm Hg / 50 mm pressure Hg Heart rate 175 beats / minute Respiratory rate 32 breaths / minute Temperature 99.2o F His breathing was labored, his pulses were rapid and weak everywhere, and his skin was cold and clammy. An ECG was done, revealing significant â€Å"Q† waves in most of the leads. Blood testing revealed markedly elevated creatine phosphokinase (CPK) levels of cardiac muscle origin. Arterial blood was sampled and revealed the following: pH 7.22 pCO2 30 mm Hg pO2 70 mm Hg Hemoglobin – O2 saturation 88 % [HCO3-] 2 meq / liter Questions: 5. What is the diagnosis? What evidence supports your diagnosis? 6. How would you classify his acid-base status? What specifically caused this acidbase disturbance? 7. How has his body started to compensate for this acid-base disturbance? 8. List some other causes of this type of acid-base disturbance. Vignette #3: An elderly gentleman is in a coma after suffering a severe stroke. He is in the intensive care unit and has been placed on a ventilator. Arterial blood gas measurements from the patient reveal the following: pH 7.50 pCO2 30 mm Hg pO2 100 mm Hg Hemoglobin – O2 saturation 98% [HCO3-] 24 meq / liter Questions: 9. How would you classify this patient’s acid-base status? 10. How does this patient’s hyperventilation pattern raise the pH of the blood? 11. How might the kidneys respond to this acid-base disturbance? 12. List some other causes of this type of acid-base disturbance.

Why Stay Connected

To stay connected with people we love, admire or simply want to do business with is not as hard as it seems. Thanks to social media we have the ability to communicate through the social web with Just a click of a button. With so much information to share, I believe people use computers everyday for social relationships, functionality, colonization, context and commerce because it provides a user friendly experience that's inviting and receptive. In today's society, social networking has become like an operating system where every experience can be social and user friendly.For most people, the web is a viable tool that is used everyday of the week from the sounding of the alarm clock, until television puts us to sleep. This tool is capable of transporting information through text, audio, video or graphics across the world and can go virtually in an instant to and from anyone with a device and web access. It's beneficial sharing personalized and accurate content with friends, family or business associates who rely on the web and value staying connected while developing social relationships. When developing social relationships it's important to stay open and accessible at all times.Since people can now enjoy connecting with family and friends for free on social sites like Backbone, it allows loved ones from other countries to communicate without incurring expensive phone bills. Sometimes Internet use can cause a decline in face-to face time with families. In the article Successful Farming, A 2009 survey of 2,000 households by the University of Southern Californians Enablers Center for the Digital Future reveals that 28% of Americans admit that they spend less time with members of their household. During the past decade, Merganser survey show that shared family time ranged from 22. 6 to 29. 8 hours per month (Devise, C. 09 pig. 61). These statistics coincides with the explosion of social networks. The article also goes on to mention that Passbooks user base catapu lted to 200 million in 2009 from 140 million in 2008. The survey points out that 52% of users say the Internet is â€Å"important† or â€Å"very important† in sustaining relationships. But how important does the functionality play in business relationships? When considering the sites purpose for users through Functionality, the function of the site must be fulfilled. When a business positions itself to sell products, the site must be able to describe these items along with a summary about the company.According to the article, Web Site Functionality (Barnes, 2010), it lists three rules of function for companies to have success in selling their products. The first rule is to â€Å"be quick and to the point. † Companies shouldn't subject their visitors to flash and distracting images on the sales page of the site. The goal here is not to loose your visitor before you sell them. The second rule is â€Å"think like a visitor, not like yourself. † This particul ar strategy helps the visitor to better understand what you are selling because of how simple it is to read and access the product. Simplicity her is the key.The third rule is â€Å"assist, don't constrain. † What this rule is clearly stating is treat your visitors like guess in your house. Show courtesy in the way you respond on your site, if visitors type an invalid quantity field. Instead of saying â€Å"Invalid Quantity,† say, â€Å"Please enter only whole numbers in Quantity. † This approach helps the visitors relax and feel comfortable, as they will have a better overall experience on the site. Delta Air Lines is a good example of a company that has taking strides to accommodate their customers without going through the technicalities of booking lights and hectic checking-inn's.According to (NYSE: DEAL) Delta was named â€Å"Top Tech- Friendly U. S. Airlines† by Popcorn magazine for its airport recharging stations (Technology & Business Journal, 201 2). This recognition was based on Delta having in-flight Wi-If on more domestic flights than any other carrier and smartened APS with innovative features including baggage tracking, airport check-in and the ability to book tickets directly from Backbone, while enjoying 24-hour customer service via Twitter. Since customer service is first class for some companies is there a way for there company sites to become more social?I believe one of the best ways for every page to have a social experience, is through Colonization. Identity technologies like Backbone Connect, Opened, as well as existing identities will soon colonize the web in the near future, making every webbing a social experience even if they don't want to participate. Using Backbone for example, if you look at majority of television and radio adverts, you are quickly directed to the company's Backbone address. This call of action is a form of branding, which allows a company to communicate in a timely and informal manner.T his teeth invites feedback and interaction with customers. Many brands are taking advantage of corporate pages like Coca Cola, which is the leading product on Backbone with over 20 million people â€Å"liking† its page (Towns, 2011). This style of Colonizing allows companies to inject their personality onto a web page, pushing employee's to post comments, photographs and videos to promote a company's personality in a genuine way. A company would not move in the right direction if the context weren't complete.This is why content is so important because it personalizes an accurate account of the company's marketing campaign. Content is the fuel of the social web in that it brings a product launch to life through short films, videos, commercials, and emails by the product developer all-starting with a simple concept. According to the NYSE, Nielsen released results of a new research study revealing online content as a connective tissue for Internet users with 27 million pieces of content shared on a daily basis (NYSE: AOL, 2011).The results also show that 53% time spent on the Internet is directly attributed to content consumption, and consumer social graphs play a key role in sharing content with email as the primary sharing tool. Nearly one-quarter of all social media messages contain links to content (NYSE: AOL, 2011). In the web search world, one of the most undocumented forms of Content is word- of-mouth. According to the Keller Fay Group's Talk Track, as much as 90% of word-of- mouth takes place offline (Hawthorne, Chromic, 2012). This form of content is dispersed and sporadic across the Internet.Many agencies and research companies pull their information from multiple sources, which focus on finding online word-of- mouth and tone in posts to blobs, chat rooms, consumer review sites, social networking sites, and viral videos. Depending on the clientele of a website, the reviews and overall impressions of a product may be marketed differently. So how c an word-of-mouth be leveraged through social commerce? When communities define different products and services, you are speaking of Commerce, which is online and already social.A Nielsen report (2011) highlighted that 90% of consumers trust the opinions of people they know. 70% trust anonymous ratings and reviews posted online, compared to Just 33% who trust online banner ads. Many brands have shied away from social media when asking for the sale. For example, Mobile Web has become a key focus for developers as a recent survey points out that 66% of the developers rate Mobile Web support as a top priority for 2012 (Computers, Networks ; Computers, 2012). The article goes on to say that Bloodmobile's one-click purchase flow will help developers to accelerate revenue through direct carrier billing.This offers customers a simple and easy payment flow, which translates directly to higher revenue. Another example of how commerce solutions are becoming easier for consumers is the partners hip with Ecocide, Inc. , producer of the worlds first platform-neutral, rope-in store builder widget and website builder Yolk to provide its e-commerce solution to Yolk customers. Yolk is the leading website builder that lets individuals and small businesses create websites with no technical expertise required (Computer Weekly New, 2012).Yolk's Online Store package powered by Ecocide allows users to quickly create a store by setting it up in their Yolk dashboard and dropping it into any page of a new and existing site. This all-in-one solution is for customers looking to create a website and start selling online. When you look at the many brands that use social applications, it's not only in erect support of e-commerce activities, but also its in anticipation that it will deliver on the bottom line at some point in the near future.Such brands like Dell, who use Twitter for sales promotions, Trapdoors who uses Backbone to funnel sales and Matter, the giant toy store who launched Shop Together which enables people in different locations to see what each other see's and talks about different products using an onscreen chat window. This social application has generated billions of dollars to major companies who understand the importance of social networking. In conclusion, we now understand better the need to connect and share with people globally and how cost effective and easy it is to stay in touch with friends, family and businesses through the social web.Social relationships are birthed from social networks, which become operating systems that provide services to customers who are looking for a social experience online. Without a sites purpose being as simple and easy to follow, consumers will be lost in translation. That's why it is so important for networking sites to create a user-friendly atmosphere that's inviting and receptive. The reasons why people use the web are simply for the benefits. Without social relationships, functionality, colonization, cont ext and commerce, there will be no desire to stay connected online.